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Coke

ARCTIC HOME

Client: Coca-Cola

Agency: Leo Burnett Chicago

Leo Burnett Chicago came to ACNE Production with a substantial request-  to design and develop Arctic Home (a massive, virtual polar bear refuge, where users can explore, learn about and help conserve the polar bears’ natural habitat by purchasing a virtual parcel in this vast landscape) for the web and a tablet application for the iPad and Android. Arctic Home was one of Coca-Cola’s most ambitious and successful interactive undertakings in 2011, with close to 1 new unique user donation every 30 seconds from launch.

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