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Adidas Y3

Y-3 SPRING/SUMMER 2012 DIGITAL CAMPAIGN

Client: Adidas

Y-3 explores an exciting intersection between the innovation of Adidas and the avant-garde aesthetic of Yohji Yamamoto. ACNE conveyed the unique Y-3 concept into the digital space by creating a smooth and elegant experience across different digital channels. In addition they set up the social media platforms to engage with Y-3 enthusiasts around the world, streamed the Y-3 Fashion Show Live from New York and created an embeded version of the collection for fashion editors and bloggers.