Before branching into directing, John Adams worked extensively on the agency side. He was Director of Broadcast Production at DDB Needham [Dallas] and Tucker Wayne [Atlanta], a producer at Wieden & Kennedy [Portland] and Hal Riney & Partners [San Francisco] and was involved in many award-winning campaigns. Directing was a natural progression for him. In his first year directing, Adams coined a phrase for his style as beautiful documentary by which he means a look that is visually rich but focused on real people. Clients include: Clarica, Lexus, Campbells and Zellers.