During the broadcast of the Beijing Olympics, Canadian home renovation and hardware distributor Rona had a prominent place thanks to the company's commitment to the Olympic movement. Rona is a national sponsor of the Canadian Olympic and Paralympic Teams as well as a National Partner of the 2010 Vancouver Olympic and Paralympic Winter Games. Industry director Steph Green captured this sprit in a ten spot campaign for Rona. One of the spots highlights World Champion swimmer Brent Hayden, a beneficiary of Rona's "Growing With Our Athletes" financial support program.

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Industry FIilms garnered 2 Bronze Lions for Pacific Blue Cross. Congratulations to DDB Canada, director Adam Goldstein, and everyone involved! Click here for more

Industry's Eric Yealland recently returned from the West Coast where he shot the latest Playland spot with Rethink Communications. See the end result below.

Industry's Peter Lydon is currently shooting half of the second season of the UK hit The Secret Diary of a Call Girl. Airing on Showtime in the US and ITV in the UK, the show is quickly becoming an audience favourite. The series is loosely based on a blog written by a middle-class call girl whose identity remains unknown. Saucy. US audiences can catch the show on Showtime starting June 16th, while UK audiences can tune in at ITV.

Current promotional campaign for 'The Secret Diary of a Call Girl' making its way through Manhattan.

Industry's Phil Brown and Zig headed to Chile to shoot Pfizer

Bradley Walsh has teamed up with Draft FCB for a spot for the OLG

Eric Yealland has spent the past while in VanCity helming spots for Playland (Rethink) and WCLC (Venture Communications)

Industry had the pleasure of working with director Steph Green for the first time when she directed spots for Bayer (BBDO) and Rona (Cundari)

Bob Rice and Rethink shot A&W in Vancouver

Chris Nelson made the trip up to Toronto for a couple of Yellow Pages spots out of Cossette

Take a look at our Recent Work page for more.

Industry Films is very pleased to announce that Toronto-based director Alex Ogus has joined the family.

Alex's work is known for its humour and for his skill at storytelling and dialogue. These qualities have earned him numerous prestigious awards including Best of Show Campaign, Gold Campaign and Gold SIngle at the 2007 Bessies as well as an über-prestigious Gold Lion at Cannes for his work with the Fight Network.

Welcome, Alex!

still from Fight Network's 'Parking Lot'

Jonathan Bensimon has returned from Japan where he had been working with Serendipity Point Films. Jonathan was Director of Photography on the upcoming feature film, You Might As Well Live.

A little something Jonathan put together during his travels in Japan

FROM SHOTS:

Fredrik Bond's Sonny has teamed up with Canada's Industry Films to launch Sonny's directors in the Canadian market. Meet SONNY-CAN.

SONNY-CAN will see nearly the entire roster of SONNY LONDON available for the Canadian market. The directors include Sonny founder Bond as well as Emil Möller, Guy Manwaring, Tomas Jonsgården, Jeff Thomas and Rane Tiukkanen. Jeff Labbe will remain at Spy Films for Canadian representation.

Bond first worked with Industry when it serviced a Dominoes spot he shot while at MJZ. Helen Kenny, Sonny's managing director and co-owner, was the line producer on the job. Since then Bond and Kenny have maintained a close professional and personal relationship with Industry president and executive producer Tina Petridis.

At the moment, the repping partnership is one way. There are no immediate plans to introduce Industry's directors to the UK through SONNY, although Petridis did not rule it out. "Right now we're taking it one step at a time. We'll see. It's probably going to evolve in ways I haven't even anticipated so we're just going to go with the flow," she said.

Industry will relaunch its website at the end of the month with a new subsection devoted to SONNY-CAN. This section will keep the familiar stark SONNY branding. Until then the SONNY directors will appear on the Industry site itself.

Industry directors' rep Marni Luftspring is currently tailoring Sonny's showreels to fit the Canadian market. "There is a different sensibility here. I think Canada is right in the middle between the USA and the British market. Clients are a bit more willing to push the envelope than in the States," she said.

Industry's Anton Purr is the only North American director to be chosen to screen his work at Straight 8 in Cannes. Straight 8 showcases 8mm films shot with one cartridge and no editing. Anton's short Living Without Motion was one of 16 films selected out of a field of 175. Congratulations, Anton!