Alex Ogus Directs Interactive for Newcastle Brown Ale with Vitro Robertson San Diego / TWC

The first live action content for the world famous UK based Newcastle Brown Ale brand is also groundbreaking in its concept. The website is a neighborhood populated with cool characters and locations that capture the feel and lifestyle of the brand. We get to interact and discover locations at 'the block' from a vintage record store to a rooftop patio party. Layered into the character based story vingettes are fascinating trivia about the history and culture of the famous Newcastle town. To view the website click here. To view Alex Ogus's reel click here.